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Web & Conversion

Lead Conversion Rate Optimization Specialist - Global

Own landing-page conversion optimization outcomes for Global markets by translating demand signals into measurable pipeline and revenue impact.

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ContractOnsiteLeadColombo (Onsite)

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in landing-page conversion optimization with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

  • You will work with cross-functional squads supporting campaigns and delivery systems across Global markets.
  • This role contributes to our region-country-city operating model and reinforces commercial accountability.
  • You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

  • Department: Web & Conversion
  • Employment Type: Contract
  • Work Model: Onsite
  • Primary Location: Colombo (Onsite)

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

  • Own end-to-end delivery for Conversion Rate Optimization Specialist initiatives, from planning through execution and optimization.
  • Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
  • Run structured experiments and document performance learnings for scaling decisions.
  • Collaborate with adjacent teams to align creative, technical, and operational dependencies.
  • Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

  • 7-10 years of experience in landing-page conversion optimization.
  • Hands-on capability with A/B testing, heatmaps, funnel diagnostics.
  • Strong communication and stakeholder management in cross-functional environments.
  • Data-informed decision making with comfort in KPI and performance analysis.
  • Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

  • Experience working across multi-country or multi-region delivery environments.
  • Track record improving conversion quality, efficiency, or operational reliability.
  • Confidence in SOP documentation and process governance.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1

Step 1: Application Review

Capability evidence and role fit are assessed against clear decision criteria.

2

Step 2: Role and Experience Screening

Capability evidence and role fit are assessed against clear decision criteria.

3

Step 3: Practical Assessment

Capability evidence and role fit are assessed against clear decision criteria.

4

Step 4: Leadership Interview

Capability evidence and role fit are assessed against clear decision criteria.

5

Step 5: Offer and Onboarding

Capability evidence and role fit are assessed against clear decision criteria.

Apply for Lead Conversion Rate Optimization Specialist - Global

Submit your application directly for this role and include links showing relevant outcomes.

  • The role is selected automatically.
  • Your application enters our structured recruitment pipeline.
  • Shortlisted candidates receive next-step details by email.
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