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Performance & Growth

Principal PPC Analyst - MENA

Own paid search and display analysis outcomes for MENA markets by translating demand signals into measurable pipeline and revenue impact.

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ContractHybridPrincipalDoha (Hybrid) with MENA collaboration

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in paid search and display analysis with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

  • You will work with cross-functional squads supporting campaigns and delivery systems across MENA markets.
  • This role contributes to our region-country-city operating model and reinforces commercial accountability.
  • You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

  • Department: Performance & Growth
  • Employment Type: Contract
  • Work Model: Hybrid
  • Primary Location: Doha (Hybrid) with MENA collaboration

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

  • Own end-to-end delivery for PPC Analyst initiatives, from planning through execution and optimization.
  • Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
  • Run structured experiments and document performance learnings for scaling decisions.
  • Collaborate with adjacent teams to align creative, technical, and operational dependencies.
  • Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

  • 10+ years of experience in paid search and display analysis.
  • Hands-on capability with Google Ads Editor, GA4, Looker Studio.
  • Strong communication and stakeholder management in cross-functional environments.
  • Data-informed decision making with comfort in KPI and performance analysis.
  • Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

  • Experience working across multi-country or multi-region delivery environments.
  • Track record improving conversion quality, efficiency, or operational reliability.
  • Confidence in SOP documentation and process governance.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1

Step 1: Application Review

Capability evidence and role fit are assessed against clear decision criteria.

2

Step 2: Role and Experience Screening

Capability evidence and role fit are assessed against clear decision criteria.

3

Step 3: Practical Assessment

Capability evidence and role fit are assessed against clear decision criteria.

4

Step 4: Leadership Interview

Capability evidence and role fit are assessed against clear decision criteria.

5

Step 5: Offer and Onboarding

Capability evidence and role fit are assessed against clear decision criteria.

Apply for Principal PPC Analyst - MENA

Submit your application directly for this role and include links showing relevant outcomes.

  • The role is selected automatically.
  • Your application enters our structured recruitment pipeline.
  • Shortlisted candidates receive next-step details by email.
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