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Performance Advertising

Senior Performance Marketing Manager

Own media performance across paid social and paid search programs with strict budget governance, creative testing discipline, and conversion-focused optimization.

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Full TimeHybridSeniorColombo (Hybrid) with regional media operations

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Operate paid media as an investment system by improving ROAS stability, reducing CAC volatility, and scaling only when funnel quality is proven.

Business Context

  • You will manage campaigns spanning lead generation and ecommerce objectives with weekly optimization cycles and executive reporting standards.
  • The team prioritizes conversion quality over vanity metrics and maps every performance move to business outcomes.
  • You will work closely with creative and landing page stakeholders to maintain message-market fit and conversion flow quality.

Role Snapshot

  • Department: Performance Advertising
  • Employment Type: Full Time
  • Work Model: Hybrid
  • Primary Location: Colombo (Hybrid) with regional media operations

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

  • Build and optimize campaign structures for Meta, Google, and other relevant paid channels.
  • Design testing matrices for audiences, hooks, offers, and creative formats.
  • Manage budget pacing, kill-loss rules, scaling thresholds, and weekly reallocation decisions.
  • Coordinate with analytics for conversion event integrity, attribution checks, and reporting consistency.
  • Present weekly and monthly performance insights with clear action plans.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

  • 4+ years managing paid media budgets in agency or growth teams.
  • Hands-on experience with campaign architecture, attribution troubleshooting, and landing page conversion optimization.
  • Strong understanding of KPIs including ROAS, CAC, CPA, CVR, CTR, and frequency control.
  • Capability to run structured creative experiments and communicate learnings clearly.
  • Comfortable with spreadsheet modeling and performance dashboards.

Preferred Qualifications

  • Experience across B2B lead generation and direct-response ecommerce programs.
  • Familiarity with server-side tracking and privacy-compliant measurement setups.
  • Track record scaling accounts while preserving efficiency.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1

Step 1: Application Review

Capability evidence and role fit are assessed against clear decision criteria.

2

Step 2: Role and Experience Screening

Capability evidence and role fit are assessed against clear decision criteria.

3

Step 3: Practical Assessment

Capability evidence and role fit are assessed against clear decision criteria.

4

Step 4: Leadership Interview

Capability evidence and role fit are assessed against clear decision criteria.

5

Step 5: Offer and Onboarding

Capability evidence and role fit are assessed against clear decision criteria.

Apply for Senior Performance Marketing Manager

Submit your application directly for this role and include links showing relevant outcomes.

  • The role is selected automatically.
  • Your application enters our structured recruitment pipeline.
  • Shortlisted candidates receive next-step details by email.
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