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Owned Channels

Senior Lifecycle CRM Manager

Build email and SMS lifecycle systems that increase retention, improve LTV, and strengthen owned-channel revenue efficiency.

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Full TimeRemoteSeniorRemote with flexible overlap

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Design automation-first lifecycle programs with segmentation intelligence, deliverability protection, and clear KPI governance.

Business Context

  • This role owns lifecycle architecture from welcome and nurture flows to reactivation and retention campaigns.
  • You will partner with strategy and media teams to ensure post-acquisition journey quality.
  • Compliance, deliverability, and conversion alignment are critical operating priorities.

Role Snapshot

  • Department: Owned Channels
  • Employment Type: Full Time
  • Work Model: Remote
  • Primary Location: Remote with flexible overlap

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

  • Build and optimize lifecycle flows across onboarding, cart recovery, post-purchase, and win-back journeys.
  • Create segmentation frameworks based on behavior, value tiers, and lifecycle stage.
  • Manage send strategy, frequency controls, and content planning for email and SMS.
  • Monitor deliverability health, suppression logic, and compliance requirements.
  • Report on revenue-per-send, repeat purchase behavior, and lifecycle conversion lift.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

  • 4+ years in lifecycle marketing, CRM operations, or retention-focused roles.
  • Hands-on platform experience in email automation and SMS orchestration tools.
  • Strong understanding of list hygiene, segmentation, and compliance best practices.
  • Ability to coordinate copy, design, and data teams for campaign execution.
  • Data confidence with KPI analysis and iterative optimization.

Preferred Qualifications

  • Ecommerce lifecycle experience with measurable revenue impact.
  • Technical familiarity with event tracking and CRM integrations.
  • Experience with multilingual or multi-country lifecycle operations.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1

Step 1: Application Review

Capability evidence and role fit are assessed against clear decision criteria.

2

Step 2: Role and Experience Screening

Capability evidence and role fit are assessed against clear decision criteria.

3

Step 3: Practical Assessment

Capability evidence and role fit are assessed against clear decision criteria.

4

Step 4: Leadership Interview

Capability evidence and role fit are assessed against clear decision criteria.

5

Step 5: Offer and Onboarding

Capability evidence and role fit are assessed against clear decision criteria.

Apply for Senior Lifecycle CRM Manager

Submit your application directly for this role and include links showing relevant outcomes.

  • The role is selected automatically.
  • Your application enters our structured recruitment pipeline.
  • Shortlisted candidates receive next-step details by email.
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