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Marketing

Senior Marketing Manager

Lead integrated marketing planning across brand, content, and demand channels to strengthen commercial pipeline quality and market authority.

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Full TimeHybridSeniorColombo (Hybrid) with regional brand and demand planning

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Build a measurable marketing operating system that connects positioning, content, campaigns, and conversion pathways into one growth model.

Business Context

  • You will align strategic messaging with performance objectives across service, industry, and geo pages.
  • The role blends brand stewardship with demand-generation accountability and lifecycle alignment.
  • You will work closely with sales, creative, SEO, and media teams on unified go-to-market execution.

Role Snapshot

  • Department: Marketing
  • Employment Type: Full Time
  • Work Model: Hybrid
  • Primary Location: Colombo (Hybrid) with regional brand and demand planning

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

  • Own quarterly marketing plans and campaign calendars tied to pipeline and revenue objectives.
  • Define content and channel priorities by audience segment, intent layer, and market signal.
  • Manage integrated campaign execution across organic, paid, and owned channels.
  • Track marketing KPIs including MQL quality, engagement-to-lead conversion, and assisted revenue impact.
  • Improve narrative consistency across site content, proposals, and external communications.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

  • 5+ years in integrated marketing, growth marketing, or demand strategy roles.
  • Strong command of campaign planning, messaging architecture, and performance reporting.
  • Ability to connect brand positioning with measurable commercial outcomes.
  • Experience working across content, SEO, paid media, and lifecycle systems.
  • Excellent stakeholder management and writing clarity.

Preferred Qualifications

  • Agency or B2B services marketing background.
  • Exposure to multi-market marketing programs.
  • Experience with marketing analytics and attribution workflows.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1

Step 1: Application Review

Capability evidence and role fit are assessed against clear decision criteria.

2

Step 2: Role and Experience Screening

Capability evidence and role fit are assessed against clear decision criteria.

3

Step 3: Practical Assessment

Capability evidence and role fit are assessed against clear decision criteria.

4

Step 4: Leadership Interview

Capability evidence and role fit are assessed against clear decision criteria.

5

Step 5: Offer and Onboarding

Capability evidence and role fit are assessed against clear decision criteria.

Apply for Senior Marketing Manager

Submit your application directly for this role and include links showing relevant outcomes.

  • The role is selected automatically.
  • Your application enters our structured recruitment pipeline.
  • Shortlisted candidates receive next-step details by email.
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